The objective was to create a credentials brochure that would challenge the recipients, mostly business leaders, to rethink their approach to how creativity and imagination are applied to business problems and to consider a new approach and a new partner, the Imagineer. 

The brief was to create a brochure that would introduce the concept of the Imagineer. This is unique to Ireland as Barre is Ireland’s only Imagineer. The innovative approach to typography, colour and binding achieves a striking yet considered result that avoids the trap of current fashion or established convention and supports the message of text in tone and style.

Designer: Marie Vahey

Creative Direction: Garrett Reil